Hi, I'm Lisa!

Through 7 years of experience in Customer Service it is my passion to create simple, pleasing, and effective web and mobile experiences.

Research. Design. Research. Iterate. Repeat.

My work

I have an abundance of skills that help my team create exceptional experiences:

Interviewing
Creating user personas
Journey mapping
Wire-framing
Prototyping

Site mapping
Content writing
Usability research
Workshop facilitation
Accessibility checks

New product

2018

The client needed a product page for customers to open a new type of account: retail Health Savings Accounts (HSAs). With user feedback we quickly realized the path to account opening was education.

New feature

2020

This client was adding a new feature to their workplace HSAs that allows users to pay for medical expenses, even with a zero balance. To feel comfortable borrowing, our users' top priorities were no fees and seamless use.

Upgraded experience

2022

Based on user feedback our team discovered that the client's 401(k) loan payment and delinquency process needed to be simplified for users to feel in control of their finances. We created an intuitive payment flow with more clear and targeted education.

My portfolio